Another common example is the free quotes consumers can receive on insurance company websites, said Greg Heilers, co-founder of SEO and content marketing firm Jolly SEO. As a way to keep audiences engaged, more and more marketing professionals are recognizing the benefits of interactive marketing content. 4950 . Interactive content marketing is the future. 80% of online users will watch a video, but only 20% will read the content. Even more, a 2016 Content Marketing Institute (CMI) study found that just over 80% of marketers say that interactive content is more effective than static content when it comes to grabbing consumers’ attention.. Well, what even is interactive content, anyway? Content 360 by MARKETING-INTERACTIVE brings content strategy to life like no other event! No matter which type of interactive marketing initiative you implement, the goal is to make content engaging and relevant for customers. Interactive marketing content has now replaced the old forms of marketing. For example, the top performing article in the New York Times was actually a quiz. “What people are looking for today is simple answers and interactive content allows companies to do just that,” she added. Going for more of the shock factor, clothing brand Missy Empire created a calculator that allows regular Joes and Janes to type in their salaries to see how many minutes it takes members of the Kardashian family to make what they earn in a year. Allbirds: Why Our Future May Depend on Birds, Nate Nead, CEO of SEO firm, pointed to DTC shoe brand Allbirds’, “One of the biggest boons to interactive content marketing is the stickiness factor,” Nead said. 7 Great Examples of B2B Interactive Marketing Content. It finds a way to keep users interested when they are exposed to content all the time. If you haven’t seen the Buy The World A Coke 2012 update by Google and Coke, you need to. Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade. In 2018, CNN followed with an interactive timeline for Marvel’s cinematic universe to prepare viewers for the release of the superhero film Avengers: Infinity War. Now that you’re clear on the benefits, let’s look at great examples of interactive content marketing you can learn from. Interactive content makes people work with content actively. If your content doesn’t provide value to your audience, no one is reading it – regardless of interactivity. The annual growth in the traffic of unique sites is 7.8x higher for content marketing leaders than followers (19.7% vs. 2.5%). You can use key information about a viewer to pull in demographic data, geographic data, lifecycle data, and company data to provide a personalized, relevant, meaningful experience for the end user. If you’ve ever taken an online poll, filled out a Buzzfeed quiz, or entered your personal information to gain access to a whitepaper or results from an online assessment, you’ve experienced interactive content marketing. 1. Interacting with content is more active, rather than passive content that only requires scrolling and reading. Hopefully these examples will have … Interactive content is the next stage in the evolution of content marketing. It is just a category of content marketing that is currently taking shape, and brands are just beginning to experiment with it. (Source: SlideShare) Peugeot interactive content case study Affiliate marketing is like referral marketing, except it’s all business. 81% agree that interactive content grabs attention more effectively than static content. But first, let’s talk about why interactive content marketing is and why it can help your strategy. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. It’s spectacular. 9 interactive content marketing tools to try. 79% agree that interactive content enhances retention of brand messaging when combined with traditional marketing tactics. By beginning with a nostalgic ad and infusing it with … Content overload is everywhere. Interactive content is THE solution adopted by an increasing number of marketers to improve conversion rate and reinforce audience engagement. Interactive content marketing is an effective method of content marketing for engaging with an audience. Your customers are longing to make real connections with brands and interactivity in marketing content helps to forge those connections. “Most of the people who will react to your content are people who are likely interested in your brand,” she said. It can easily be described as content that requires users to experience it actively instead of passively – reading an article or even watching a video is a passive marketing experience. You cannot escape from the reality that online audiences has become more powerful than ever. If you want your content marketing to stand out, make it something people can play with.. In a world of static, unchanging websites, it stood out by offering new, regularly-updated, audience-targeted content. Samantha Moss, editor and content ambassador of relationship blog Romantific, noted it’s a form of content that helps brands target the right consumers. 6 Best Interactive Content To Boost Marketing in 2020. Interactive Content Marketing formats are one of the most engaging types of content on the internet. People are consuming it, but they … “One of the biggest boons to interactive content marketing is the stickiness factor,” Nead said. Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. You visit the site, fill in some information, and go to the next … “Since customers engage more with interactive content, this leads to more views, resulting in more brand awareness, which eventually translates to more customers,” Heilers said. A simple example of interactive marketing is insurance companies that offer free, instant quotes. Trend forecasters and content marketing experts note that exhibitionist content (vlogs, static Instagram posts) are on a downswing, while interactive content marketing is taking over. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which. Rather than telling the audience what they want, interactive content instead asks what problem they are facing, then presents them with a way to solve that problem. But first, let’s talk about why interactive content marketing is and why it can help your strategy. Just take a look at the 96% completion rate on BuzzFeed quizzes. Interactive marketing content performs better than content that is static. “Utilizing Disney’s Magic Band technology, guests can also use the My Photo feature on the app to view photos that automatically synced from attractions they were on.”. Interactive content is content a user can engage with and manipulate, like those aforementioned quizzes, as well as data visualizations, calculators or infographics, as Mitchell Kelly, digital marketing director of performance marketing company Pathfinder Alliance, put it. Now that you understand more about what interactive content is and why it works so well, here are the top nine interactive content tools that are worth trying. 13 Interactive Content Marketing Examples. said allows user to select their own path to receive information. Take your audience by surprise before they have the chance to grow bored. Other times, it works within a brand’s funnel or established audience in order to keep readers or customers engaged. Hear what makes us great -- straight from our customers. Customer interaction is the biggest advantage that comes out of interactive content. “Interactive content allows the reader to actively participate, as opposed to passively reading, watching or listening.”. In exchange for entertainment, engagement, or true utility, consumers are trustingly giving over accurate data in order to receive something they perceive as valuable. Differentiate, engage, convert and measure. Interactive Marketing Content: The Data. Boston, MA 02199. Interactive content grabs your attention. Here are 10 examples of interactive content marketing done right. If you’re looking for a free interactive content marketing platform to build your site a calculator, try uCalc or Calculoid. Therefore, interactive content is highly linkable and becomes a linkable asset on your website.”. However, one thing marketers are still struggling with is creating the right kind of content that […] (+Infographic), 7 Content Marketing Trends to Watch in 2021. According to ion interactive, 70 percent of marketers say that interactive content is effective at … If you’re not creating interactive content already, this is a great way to expand marketing strategy, and in this post, we’ll show you how it’s done best. 4950 . For those who may need more from their calculators, ContentTools is an excellent